Football supporters invest their time, passion and money into the game, yet they are rarely asked what they truly think and feel. Fanometrix was built to change that.
Fanometrix is a football fan intelligence platform that combines anonymous fan surveys, conversation intelligence and industry research to help brands, rights holders and media partners better understand supporters around the world.
By combining multiple intelligence signals, Fanometrix transforms fan opinion into actionable insight that improves experiences for the people who love the game.
No single data source tells the full story. Fanometrix brings together multiple intelligence layers to give you a complete, accurate and actionable understanding of football fans around the world.
Anonymous surveys delivered across the world's largest football communities, giving supporters a voice in the moments that matter most.
Conversations across social media, creator communities and football forums reveal what supporters are discussing, sharing and feeling.
Industry reports, sponsorship studies and behavioural trends place fan opinion within a broader commercial context.
Campaign performance data reveals what supporters respond to and which experiences genuinely improve the football journey.
Fanometrix combines proprietary technology, intelligence and expertise to transform supporter opinion into better football experiences.
01
Survey Studio
Design research projects and deploy surveys across our global football ecosystem.
02
Capture Fan Opinion
Anonymous responses are collected from the 300M fans across our global football network.
03
Live Intelligence
Responses are monitored in real time as supporters share their views and opinions.
04
Intelligence Layer
Survey responses are enriched with conversation signals and industry context.
05
Reporting & Strategy
Findings become reports, recommendations and commercial opportunities for partners.
06
Activation & Partnerships
Insights inform campaigns, partnerships and experiences supporters genuinely value.
Fanometrix was intentionally designed to collect anonymous, non-identifiable responses only. We believe trust is earned.
We collect insights, not identities. That's why privacy is at the core of everything we build.
Brands have an opportunity and an obligation to improve the fan experience rather than simply get in the way of it.
Fanometrix helps the football industry understand supporters, build experiences they actually value and a network of over 300M fans to help reach them.
Fanometrix helps brands, agencies, publishers and rights holders understand supporters, uncover opportunities and build better football experiences.
Brands
Understand fans, measure impact and build stronger connections that drive growth.
Agencies
Access powerful fan intelligence to create sharper strategies and deliver more impact for your clients.
Publishers
Monetise your audience insights and deliver more value to your partners and advertisers.
Rights Holders
Better understand your supporters, unlock new opportunities and grow the game.