Women’sWorld Cup
Explore how brands can connect with fans through live moments, premium storytelling, creator-led content and audience insight throughout the Women’s World Cup 2027.
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Explore how brands can connect with fans through live moments, premium storytelling, creator-led content and audience insight throughout the Women’s World Cup 2027.
24 June 2027 · Women's World Cup · Brazil
The Women's World Cup has moved beyond sporting event into cultural moment. Brands that understand this and activate accordingly, aren't just reaching a new audience. They're defining what their values look like at scale.
Combined audience across the 2023 FIFA Women’s World Cup
Women’s sport revenue growth since 2021
By 2030. Making it a global top-5 sport
At the 2026 Women's World Cup according to FIFA
The Rise of Women's Football
"Women's football fans are younger, more digitally engaged, and more likely to act on brand partnerships than the average football fan."
Fanometrix combines industry research, audience behaviour and live fan sentiment from our partners to help brands better understand modern football fandom. The data is clear: this audience is different and the opportunity is bigger and more cultural.
Find out more →From live match moments and creator storytelling to premium editorial, fan insight and cultural conversation, we help brands connect with audiences throughout the Women's World Cup journey.
Built around football fans today. Designed to expand across culture, lifestyle and entertainment tomorrow.
Find out more →Through our network of live score partners, brands can reach and engage more than 200 million football fans in real time, alongside the moments that matter most.
Through our network of publishers, creators and distribution partners, we help brands create stories that reach, engage and inspire football fans throughout the tournament.
From audience insight and campaign planning to live engagement and measurement, we help brands build connected journeys that maximise impact throughout the tournament.
Tell us about your brand and how you'd like to activate around the Women's World Cup 2027.
The Football Collective typically responds within 24 hours.